Origin · 1949
"I want to make the best sports shoes in the world for athletes."
— Adi Dassler, Founder · 1949
From a cobbler's workshop in Herzogenaurach, Germany, Adi Dassler's obsession with athletic performance gave birth to one of the world's most iconic brands. Seventy-five years later, that obsession hasn't dimmed.
1954
Germany wins the World Cup in Adidas boots. The brand's first global moment.
1970
The Telstar ball and Adidas boots appear in Mexico — the first fully televised World Cup.
1994
The Predator launches. Football footwear is changed forever.
2006
F50 tunit debuts — modular, lightweight, radical. Speed has a new name.
